The format
Choice, ranking and face-off carousels. Every post asks the audience to pick a side — and they answer in the comments, which is where a sponsored product gets seen, debated and remembered instead of scrolled past.
WORK WITH KICK SUPPLY — MEDIA KIT
An audience that
shows up to argue.
Kick Supply is an independent sneaker media page with 326K Instagram followers. The content is debate-first: rankings, face-offs and either/or choices from sneaker culture, posted daily to an audience that treats the comments like a group chat. This page is the short version of what that audience is worth to a brand.
Start a conversation326KInstagram followers
6K–40K+Views on a typical post
70K–100KViews on top posts
500+Shares on a single post
WHY IT WORKS
Comments are the inventory.
The tag-yourself effect
On October 11, 2026, a single “Which Sneakerhead Are You?” carousel — five sneakerhead types, pick yours — was shared more than 500 times. Tag-yourself formats travel because the audience does the distributing: every share is a follower recruiting the next one.
The everyday range
Typical posts land between 6,000 and 40,000+ views. We judge this page by views and comments — the metrics that show people actually stopped, read and argued — and that is what our reach reports lead with.
SPONSORED POSTS
Start with one test post.
A sponsored Kick Supply post is not an ad pasted into the feed. Your product becomes one of the choices in a debate-format post built the same way as everything else on the page — so the audience engages with it the way they engage with all of it. The standing offer is simple: one paid test post, plus a full reach report after it runs — views, comments and shares, the real numbers — so you can judge the fit on evidence before committing to anything larger.
Every sponsored post is labeled as a paid promotion. Small and mid-size businesses that want a fixed price instead of a conversation can skip straight to the promo packages: story shoutout $50, feed post $300, both together $325.
Book a test postAMBASSADOR / AFFILIATE
- You supply product; we build it into recurring posts
- A discount code for our audience, tracked to your store
- A standing presence instead of a one-off placement
- Best for care, accessories, storage and everyday carry
GOOD FIT
Footwear and streetwear launches, retail and marketplace campaigns, sneaker care, accessories and storage — products a sneaker audience can have an opinion about. Tell us the campaign goal, timing and deliverables, and we will say quickly if the fit is weak.
Email kicksupplypromo@gmail.comFOR BRANDS & AGENCIES